The Generative Edge, in contrast to the competitive edge, gives executives increased power to shape their organizations’ future, even in the most turbulent of times.
One of our clients, Feros Care, a large aged care facility based in New South Wales and Queensland, did just that.
In the realm of Generative Edge, instead of focusing on beating the competition, the Feros Care CEO and Board concentrated on making competition irrelevant by paying no heed to the conventional industry boundaries. They have created an innovation program that encourages and celebrates innovation whilst encouraging staff to bring their awareness into creation through a series of well defined steps. They have developed robust procedures to continually monitor the strategic environment that they work in, and have refocused their Board and senior staff so they are formally tapping into strategic issues and discussing strategy rather than operations.
This is remarkably rare in organizations.
What would it take for your organization to function from innovation and strategic focus?
….Steven and Chutisa Bowman
